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Colooder

App & website redesign

Client

Gloucester Rugby

Role

Product Owner / Designer

Challenge

After multiple successful launches within the rugby sector,  and spending a lot of time at matches and with the fans, we saw an opportunity to help rugby clubs improve the matchday experience and fill the void that sits between matches during the week. We created Colooder – a fan focussed app. 

Employing a principle of next best action, the app experience was designed to help fans easily find the most likely piece of content relevant to them. On a matchday, this could be the team lineups, live match commentary or an industry first – a live audio feed from the Refs Voice. 

Quickly seeing the potential of the app, Gloucester Rugby were the first to bring the app onboard and become a pivotal part in their digital strategy, followed soon by Wasps and plenty more clubs on the way.